Part of a series of projects designed for Impact Cleveland in 2017 as part of a movement to revitalize areas of South Cleveland, TN, the exterior improvements for R&B Barber shop focused on creating a sense of destination for the business, which is separated from the road by a similar structure and had no distinctive markings at its entry. Studio 323 designed a southern front porch style entry w/ mounting posts for barber poles and bench seating.

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One of six of the commercial projects taken on under the grant issued in 2017, the R&B Barber Shop project also included the design of a new street sign. Each of the six buildings was provided a unique street sign design implementing rustic/vintage wood and powder coated steel, to provide a sense of unity and community of business owners.